Are You Spooked by ‘Candidate Ghosting’?
- Vinay Johar
- Nov 19, 2021
- 2 min read
Getting a lot of traffic to your career page?
Aha! That’s great! This means more candidates are visiting your career page and reading your job openings.
But why do they leave the website without applying for a job?
Hmmm…you were expecting a good number of candidates, but where did they go?
Did they ghost you?
Let’s bring clarity to this concept.
What is Candidate Ghosting?
Candidate ghosting is when a potential candidate leaves you without any intimation. Ghosting in recruitment is a growing trend. Candidates may see the job opening but leave without applying, or they may not show up at an interview, or they may not arrive at their day of joining.
Can you pinpoint why it is happening?
Let’s analyze.
What’s the Reason?
Candidates may be leaving because of ‘n’ number of reasons, but what matters the most is the experience they get.
That’s right!
If you are not delivering a positive experience to the candidates, they will vanish.
Candidates love websites that allow them to apply for a job on the go. If the application forms are lengthy to fill in and the candidates have to fill in their resume information repetitively even after uploading their resumes, they will leave the application in between.
Thus, you can save yourself from candidate ghosting by giving them an amazing user experience.
Wondering how you can do it?
Discover the Secret of Providing a Positive Candidate Experience
"Provide clear expectations on what the role is and isn't," says Steve Browne. "Have candidates tour the workplace, let them see what the job is and who their colleagues will be, and make them feel at home. That way it's not an interview about the culture; it's a peek inside the culture. I want people to opt-in, instead of me choosing them."
Source: shrm
Technology brings a remarkable change in the recruitment process. There are solutions that can help you offer an improved experience to candidates.
I recently read Samantha McLaren’s article on Candidate Ghosting, and she explained a few simple steps you can take to avoid candidate ghosting.
Let me show you a few tips and strategies:
Allow candidates to submit their resumes quickly with the help of a resume parser. The candidates only need to upload their resumes, and this submits their job application because the parser fills in the data fields automatically. As a result, you will see more candidates applying for jobs.
Candidates apply quickly when they read clear job descriptions. Use a JD parser to make it easy to understand.
A mobile-optimized website will attract more candidates as they can easily apply for jobs from their mobile.
Chatbots can answer candidates’ queries instantly and share recruiters’ workload.
Communication is very important to build trust among the candidates. Send them notifications at every step of recruitment, be it about interview details, thank you messages, selection or rejection.
Can I show you how our intelligent solutions can help you provide an excellent candidate experience? Give me a shout.
References:
Source: Linkedin
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